We believe that transparency is the key to any healthy relationship. At First Impressions Dental, we’re all about healthy. We appreciate that you are trusting us with information that is important to you, and we want to be transparent about how we use it. Here we describe the privacy practices for our website and you will learn about the data we collect, how we use it, the controls we give you over your information, and the measures we take to keep it safe.
Specifically, we’ll cover:
- Information We Collect and How We Use Information
- How Information Is Shared
- Your Rights To Access and Control Your Personal Data
- Data Retention
- Analytics and Advertising Services Provided by Others
- Our Policies for Children
- Information Security
- Our International Operations and Data Transfers
- Changes to This Policy
- Who We Are and How To Contact Us
Information We Collect and How We Use Information
We collect the following personal information from you on the First Impressions Dental website forms.
- First and Last name
- Email address
- Phone number
By entering this information, you are providing personal information that will be used by First Impressions Dental for the sole purpose of scheduling your appointment or returning your contact request.
If you choose to enroll as a subscriber of our website or subscribe to our blog, you will receive recurring practice newsletters, announcements and occasional promotional information via email. These emails will be of a general nature and will in no way disclose your unique health characteristics.
To subscribe to our website, we need certain contact information, such as your name and email address. We may also store any provided demographic information (such as gender, birth date and address), but it is not required. You can unsubscribe from the newsletters or any of our emails by simply clicking on the “unsubscribe” link at the bottom of our emails; you will be immediately unsubscribed.
Passive Information We Collect
Like many other websites, we also automatically collect and log other non-identifying information when you interact with the First Impressions Dental website:
Device data. We collect data from the device and application you use to access the First Impressions Dental website, such as your Internet protocol (IP) addresses, operating system, device type, browser type and timestamps.
Usage data. We collect usage data that may include which First Impressions Dental webpages you visit, what you click on, when you performed those actions, and so on. Emails sent by First Impressions Dental collect information about who opened those emails and clicked on links in them. We do this to measure the performance of the First Impressions Dental email messaging and to monitor and improve email deliverability and open rates.
How Information Is Shared
(i) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order.
(ii) in special cases, such as a physical threat to you or others. In the event that we are legally compelled to disclose your Personally Identifiable or Personal Health Information to a third party, we will attempt to notify you unless doing so would violate the law or court order. In addition, we may disclose Personal Information as described below.
Your Rights To Access and Control Your Personal Data
At the time you choose to enroll as a subscriber of our website or any time thereafter, you can choose to opt-out of receiving emails from us by simply clicking on the “unsubscribe” link at the bottom of our emails; you will be immediately unsubscribed.
You may ask us at any time for information about any personal data we hold about you, or ask us to correct or delete that information. We will complete this request within 30 days of the initial request for information being received. Please complete this form to start this process. If you need further assistance regarding your rights, please contact our office, and we will consider your request in accordance with applicable laws.
To the extent required under applicable law, and subject to our rights to limit or deny access/disclosure under applicable law, you have the following rights in your Personal Data. You may exercise your rights by contacting us at the address below.
Access: You may receive a list of your Personal Data that we process to the extent required and permitted by law.
Rectification: You may correct any Personal Data that we hold about you to the extent required and permitted by law.
Deletion: To the extent required by applicable law, you may request that we delete your Personal Data from our database.
Complaint: You have the right to contact or file a complaint with state authorities (Attorney General) or supervisory authorities about our mishandling of Personal Data. To do so, please contact your local data protection or consumer protection authority.
California Resident: Residents of California may request a list of Personal Data we have disclosed about you to third parties. Once you have completed our verification process of custodian of data, you may request that we provide you a copy of your Personal Data, direct us to stop selling or disclosing Personal Data for certain purposes (if we have done so), and receive information regarding: the categories of Personal Data we have collected about you, or that we have sold, or disclosed; the business or commercial purpose for which we collected or sold your Personal Data; the third parties with whom we have disclosed your Personal Data, or sold, or disclosed it for a business purpose.
We keep the information we have about you and your use of the Services for as long as necessary for our legitimate business interests, for legal reasons, historical research and to prevent harm, including as described in the How We Use Information and How Information Is Shared sections.
Analytics and Advertising Services Provided by Others
- AdWords Remarketing. We use Google AdWords Remarketing to advertise First Impressions Dental across the Internet, in particular on the Google Display Network. We use a Google AdWords Remarketing code to log when website visitors view specific pages or take specific actions on our website. Google AdWords Remarketing can display ads to you based on what parts of the First Impressions Dental website you have viewed by placing a cookie on your web browser. This does not in any way identify you or give access to your computer or mobile device. Google AdWords Remarketing allows us to tailor our online marketing to better suit your needs and only display ads that are relevant to you. If you do not wish to see ads from First Impressions Dental you may opt out in the following ways:
We use this information to conduct research and analysis to better understand how visitors are using the First Impressions Dental website, so that we can improve our website experience. From time to time, First Impressions Dental or it’s operations contractors acting on their behalf, conduct online research in order to gather feedback about our site through online or email surveys.
Participation in these surveys is completely voluntary and you may choose whether or not to participate and disclose information. Personally Identifiable Information collected through market research will only be used by First Impressions Dental and its operations contractors and will never be given or sold to a third party.
Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you.
List of cookies used by First Impressions Dental
|New Patient Tracker. Collects device data such as your Internet protocol (IP) address, operating system, device type, browser type and timestamps.||Persistent||https://www.firstimpressionsdental.com.au/info/privacy|
|Set By Or On Behalf Of||Purpose||Expiration||Privacy|
|Google Analytics||Website analytics cookie for visitor information and source.||2 years||https://policies.google.com/privacy|
|responsivevoice.org||Used by the content network, Cloudflare, to identify trusted web traffic.||1 year||https://www.cloudflare.com/security-policy|
|Userway||Accessibility widget remembers which accessibility features were enabled.||Persistent||https://userway.org/privacy|
|Hotjar||Video Recording and Heatmap testing tool.||1 year||https://www.hotjar.com/privacy|
|Wistia||Embedding interactive videos on our website and measuring engagement.||1 year||https://wistia.com/privacy/|
|MaxCDN||Content Delivery Network.||1 year||https://www.maxcdn.com/legal/|
|To enable the visitors to share the page in Facebook and stores page share count.||Persistent||https://www.facebook.com/about/privacy/|
|YouTube||Embedding videos on our website and measuring engagement.||1 year||https://policies.google.com/privacy|
|123FormBuilder||Provides embedded online form functionality.||1 year||https://www.123formbuilder.com/privacy.html|
Our Policies for Children
We are committed to protecting the privacy of children. Neither First Impressions Dental nor any of its services are designed or intended to attract children under the age of 13.
We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your data. This includes using Transport Layer Security (“TLS”) to encrypt many of our website services. No method of transmitting or storing data is completely secure, however, if you have a security-related concern, please contact our office.
Our International Operations and Data Transfers
Our website hosting company, Smile Marketing, operate internationally and transfer information to the United States for the purposes described in this policy. They rely on multiple legal bases to lawfully transfer personal data around the world. These include your consent, the EU-US and EU Commission approved model contractual clauses, which require certain privacy and security protections.
Changes to This Policy
Who We Are and How To Contact Us
If you have questions, suggestions, or concerns about this policy, or about our use of your information, please contact us.
First Impressions Dental
1/6 Blackwattle Parade
Padbury Western Australia 6025
(08) 9448 0804
Last Updated: October 6, 2020